Friday, 21 October 2016

#VOGUE100: VOGUE'S ALEXANDRA SHULMAN IN SELFRIDGES MANCHESTER

It doesn't really happen every day that I find myself in front of two giants of the fashion word I so much admire.

Thanks God sometimes it does and we have to thank Selfridges for this.


To celebrate 100 years in the industry of the undiscussed leader in fashion publications, Vogue, the Manchester Gallery is proudly hosting an exhibition (seen at the National Portrait Gallery first) to celebrate a century of fashion, photography and style.



Selfridges Exchange hosted a very exclusive event to celebrate Vogue 100 and the special guest was a true legend for all us fashion addicted.
We are talking of course of the magazine's Editor In Chief, Alexandra Shulman.




It was one of those night I had to pinch myself few times to make sure I wasn't dreaming it all.
Here I was in San Carlo Restaurant inside Selfridges, sipping prosecco and enjoying delicious canapes, waiting for Alexandra to come.


She was interviewed by another fashion legend who is Jo Ellison, fashion editor for the Financial Time.



It was an incredibly interesting an inspiring Q&A session, talking about important topics as where fashion is really heading, importance of social medias and how Vogue is embracing the digital era and how the magazine is seeing itself in the future.

It is hard to stay competitive when everything now goes so fast on digital platforms, but it was evident, from what Alex said, how Vogue keeps its sense of glamour into these days where street style and social media dominates fashion.

What Vogue does is telling stories.

It doesn't just use beautiful clothes on gorgeous models to promote a brand, but chooses people that have something to say, in terms of life, style and personality.

Victoria Beckam and Kate Middleton covers are legend, not for how they looked but for what these women represent: quintessential British style, elegance, identity.

It's not about showing something beautiful, it's more about talking about something people will find interesting.

It was an incredibly inspiring night and it could have not been in any other place than Selfridges, temple of Manchester Fashion scene.

Thank you so much to Alexandra Shulman and Jo Ellison and of course to Selfridges, we should do it more often!! 

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