Friday, 3 October 2014


Warehouse is in the house!

Does it look like a terrible joke? O C'mon!

Anyway, after seeing the new AW14 collection you will understand it, cos it's so good you will want every single piece in your house.

Photo credits: Jason Lock
 I was invited to a very special bloggers event held in the Manchester Arndale store, where we had a preview of the collection, sipping champagne and eating delicious cupcakes, gently provided by "Hey Little Cupcake"( which is cupcake's heaven situated in Spinningfields).

Why was the event special?

Well, the anchor man of the night was the writer and illustrator Dom , we were treated to a proper catwalk with the most stylish pieces of the collection modelled for us by the lovely Warehouse girls and at the end we were gifted with a £50 voucher to spend on the night; if this is not a special VIP treatment, well, tell me which one is..

So, few words about the collection now.

One word, learnt on the night: it's SMASUAL! (smart and casual, in case you were wondering, full credit to Dom for the neologism).

Let me start with a big round of applause to the brand for not presenting an autumn collection full of gray/black/dark orange/dark seen everywhere else!

Browsing around the shop, the newest trends are blooming with neutrals, pastels, bright prints and bold shade.

Neon fluffy jumper, lace blouses and false leather skirt? Yes!

Digital prints and jewelled tops? We've got it!

Fur jackets and jumpsuits? Of course my dears!

Jewellery, a lot of jewellery, all the jewellery you can think about? Mark this with a big Yes!

Wool, silk, cotton, leather, this collection explores all the different materials with a even more sophisticated sartorial cut.

I was in love with the crispy blouses, the comfy cocoon coats and the printed combo's.

These were the most admired pieces by all us bloggers:

The dresses are real leather!

Now, as I told you before we were kindly offered a £50 gift card.

Where to spend these money was a very hard decision, had it been possible, I would have left the shop with a trolley full of clothes...

After a lot of looking, trying, swapping and thinking, I narrowed the choice to these 4 items: The pink fake fur cropped jacket, the bright pink skort playsuit, the wool cardigan and the black bag.

Drum roll please...and the winner is....ta daaaaaaa...

As my bloggers friends Martyna and Irena said..."this is so you!". (link here!)

The event was aimed to celebrate the launch of the new Warehouse glamorous digital platform called "Tales of the city": with its four categories (Style, Work, Play and Relationship) updated weekly, it focuses on fashion, entertainment, culture in the very warehouse stylish point of view.

You can find Tales of the City in the blog section of the Warehouse website and expect some very cool collaboration with photographers, stylists, musicians, bloggers etc.

Phot Credits: Jason Lock
If you want to have a look and shop the collection, well, this is the right time thanks to some good mid season sales going on at the moment, online and in store.

Thank you so much Warehouse and Manchester Arndale for having me, thank you to Jason Lock for the amazing pictures and thank you Dom, just for being Dom!


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